Marketing
All organisations engage in marketing activities, including corporate firms, not-for-profit and government organisations. Key marketing responsibilities include:
- Finding out what customers need and want, and determining the best ways to price, promote, and distribute goods and services;
- Strategically positioning the organisation and its products in the competitive global environment;
- Developing and managing marketing assets to create shareholder value.
Our teaching spans the breadth of marketing education, including advertising, product and brand management, strategic marketing, market research, relationship marketing, global marketing, electronic marketing and buyer behaviour.
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