Bachelor of Commerce

Management and Marketing breadth sequences

Management and marketing studies are a valuable complement to studies in any area, including science, arts, music, engineering, biomedicine or environments.

Management and marketing offer vital skills and knowledge to underpin your career growth. No matter what your primary profession, you will probably take on leadership responsibilities early in your career.

Management and marketing will equip you to deliver the leadership, analysis, planning and decision-making required in your career.

Suggested subject sequences

Communications and Customer Strategy

62.5 points (5 subjects)

Study the fundamental issues involved in marketing, including segmentation, buyer behaviour, product management, market communications, channel management, pricing decisions, and basic concepts in market research and management of marketing programs.

First Year
Principles of Marketing
Second Year

Choose one of:

Consumer Behaviour
Market Research
Global Marketing
Third Year

Advertising and Promotions
Service and Relationship Marketing

And choose one of:

Retail Management
Neuromarketing


Human Resource Management

75 points (6 subjects)

Explore how the effective management of human resources can assist an organisation to realise its strategic objectives and satisfy individual needs.

First Year
Managing and Leading Organisations
Second Year

Organisational Behaviour
Human Resource Management
Third Year

Managing Conflict in Global Workplaces
International Human Resource Management
Current Trends in Work and Employment

 

International Business

62.5 points (5 subjects)

Examine business management in an international context, with emphasis on the impact of cultural influences and globalisation.

First Year
Managing and Leading Organisations
Second Year

Business in the Global Economy
Organisational Behaviour

And choose one of:
Managing the Multinationals
Business in Asia
Cross Cultural Management
Third Year

Choose one of:
Chinese Business and Economy
Strategic Management
Governance and the International Firm

 

Managing Business and Organisations

62.5 points (5 subjects)

Study the fundamental issues involved in managing organisations and the impact of rapid environmental change, including managing operations, human resources, international business and organisational behaviour.

First Year
Managing and Leading Organisations
Second Year
Organisational Behaviour
Third Year

Choose three of:
Managing in Contemporary Organisations
Managing Strategic Change
Organisations, Ethics & Society
Career Management
Business Communication

 

Operations Management

62.5 points (5 subjects)

Examine the value of producing goods and services effectively and efficiently. Topics include strategy, quality, inventory systems, capacity and demand management, virtual and e-operations and supply chains.

First Year
Managing and Leading Organisations
Second Year

Choose one of:
Managing Operations
Project Management
Third Year
Supply Chain Management
Quality and Business Process Management
Managing Entrepreneurship and Innovation

 

Marketing

62.5 points (5 subjects)

Study the fundamental issues involved in marketing, including segmentation, buyer behaviour, product management, market communications, channel management, pricing decisions, and basic concepts in market research and management of marketing programs.

First Year
Principles of Marketing
Second Year

Choose one of:
Global Marketing
Brand Management
Strategic Marketing
Third Year

Choose three of:
Marketing Channels
Marketing and Society
Advertising and Promotions
Product Management

 

Marketing Management

75 points (6 subjects)

Gain a basic grounding in the managerial aspects of marketing, such as competitor analysis, marketing strategy development and product and brand positioning.

First Year
Managing and Leading Organisations
Principles of Marketing
Second Year

Organisational Behaviour

Choose three of:
Managing Operations
Human Resource Management
Market Research
Strategic Marketing

 

Communications and Customer Strategy

62.5 points (5 subjects)

Study the fundamental issues involved in marketing, including segmentation, buyer behaviour, product management, market communications, channel management, pricing decisions, and basic concepts in market research and management of marketing programs.

First Year
Principles of Marketing
Second Year

Choose one of:
Consumer Behaviour
Market Research
Global Marketing
Third Year


Advertising and Promotions
Service and Relationship Marketing

Choose one of:
Retail Management
Neuromarketing

 

Career opportunities

Management and marketing studies provide the foundation for a wide variety of exciting careers including:

Arts Administrator
Business Coach
Company Director
Event Manager
Human Resources Consultant
International Project Manager
Marketing Communications Consultant
Market Business Analyst
Organisational Development Consultant
Public Relations Manager
Small Business Manager

 

More information

Contact the Commerce Student Centre:

Upper Ground floor, ICT Building
111 Barry St
The University of Melbourne

Tel: +61 3 8344 5317
Toll Free: 1800 666 300
Fax: +61 3 9347 3986
Queries and to send an email:
http://ecom-unimelb.custhelp.com

 

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