Bachelor of Commerce

Major in Marketing

Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.
Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance. Learn more about the Department of Management and Marketing.

Download the Marketing brochure 2010 [PDF, 2.1MB].

Major in marketing

The minimal subject requirements for a major in marketing are listed below, as well as a listing of elective marketing subjects available.

Click on a subject to view the subject listing in the Undergraduate Handbook, including information about prerequisite studies and assessment. These subjects are included in the sample course plan below.

 

Minimum requirements for a marketing major

Elective marketing subjects

First year subjects
 Introductory Macroeconomics
Introductory Microeconomics
Quantitative Methods 1
Principles of Marketing		  
Second year subjects

Organisational Behaviour


 One of:
Introductory Econometrics
Quantitative Methods 2
 Market Research or
Managerial Decision Analysis

 Consumer Behaviour
Strategic Marketing
Global Marketing
Market Development and Entrepreneurship
Brand Management
Third year subjects

Three subjects chosen from:

Advertising and Promotions
Services and Relationship Marketing
Product Management
Retail Management
Neuromarketing
Marketing Channels
Marketing and Society

  

Sample course plan

Click on the subjects below to see a subject description in the Undergraduate Handbook.

Major: Marketing

Breadth: sequence in Psychology (APAC accredited sequence, satisfies requirements for entry into honours in psychology).

Year 1
Sem 1

Introductory Microeconomics (compulsory)

Principles of Marketing

Core program elective e.g. Accounting Reports and Analysis

Mind, Brain and Behaviour 1 (breadth)


Sem 2

Introductory Macroeconomics (compulsory)

Quantitative Methods 1 (compulsory)

Core program elective e.g. Managing and Leading Organisations

Mind, Brain and Behaviour 2 (breadth)

Year 2
Sem 1

Organisational Behaviour (compulsory)

Global Marketing

Brand Management

Biological Psychology (breadth)


Sem 2

Market Research (compulsory)

Consumer Behaviour

Personality and Social Psychology (breadth)

Cognitive Psychology (breadth)

Year 3
Sem 1

Advertising and Promotions

Services and Relationship Marketing

Developmental Psychology (breadth)

Psychology in Modern Society (breadth)


Sem 2

Product Management

Neuromarketing

Core program elective

Research Methods (breadth)
Key
Compulsory subjects Accounting subjects Management subjects
Breadth component Core program elective Marketing subjects

 

 

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