Marketing
Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.
Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance. Learn more about the Department of Management and Marketing.
Download the Management and Marketing brochure 2009 [PDF, 697KB].
Major in marketing
The minimal subject requirements for a major in marketing are listed below.
Click on a subject to view the subject listing in the Undergraduate Handbook, including information about prerequisite studies and assessment. These subjects are included in the sample course plan below.
First year subjects
316-101 Introductory Macroeconomics
316-102 Introductory Microeconomics
316-130 Quantitative Methods 1
Second year subjects
325-201 Organisational Behaviour
325-211 Principles of Marketing
One of 316-205 Introductory Econometrics, 316-206 Quantitative Methods 2, 325-212 Principles of Market Research or 325-210 Managerial Decision Analysis
Third year subjects
Three subjects chosen from:
325-301 Business-to-Business Marketing
325-302 Strategic Marketing
325-306 Services and Relationship Marketing
325-307 Product and Brand Management
325-309 Global Marketing
325-327 Retail Management
325-328
Sales Management
Sample course plan
Click on the subjects below to see a subject description in the Undergraduate Handbook.
Major: Marketing
Breadth: sequence in Psychology (APAC accredited sequence, satisfies requirements for entry into honours in psychology).
| Year 1 Sem 1 |
Introductory Microeconomics (compulsory) |
Core program elective e.g. Accounting Reports and Analysis |
Mind, Brain and Behaviour 1 (breadth) |
|
|
Introductory Macroeconomics (compulsory) |
Quantitative Methods 1 (compulsory) |
Core program elective e.g. Business in the Global Economy |
Mind, Brain and Behaviour 2 (breadth) |
Year 2 |
Organisational Behaviour (compulsory) |
Quantitative Methods 2 / Introductory Econometrics (compulsory) |
Cognitive Psychology (breadth) |
|
|
Personality and Social Psychology (breadth) |
Biological Psychology (breadth) |
||
Year 3 |
Developmental Psychology (breadth) |
Psychology in Modern Society (breadth) |
||
|
Core program elective |
Research Methods (breadth) |
Key
| Compulsory subjects | Accounting subjects | Management subjects |
| Breadth component | Core program elective | Marketing subjects |