Honours in Marketing
Overview
Honours in marketing is offered by the Department of Management and Marketing. The honours year provides an opportunity to develop your research skills and prepare you for a successful career in the public or private sector. Many of our honours students also go on to PhD level.
Specialist areas covered include: marketing management, consumer behaviour, marketing communications and marketing metrics.
Program structure
Students are required to successfully complete the equivalent of eight subjects (100 points) in the honours year, which must include the following:
- 325-408 Management Research Essay (a full year subject worth 25 points or the equivalent of 2 subjects)
- 325-407 Advanced Management Theory
- 325-410 Advanced Management Research
The remaining four subjects (totalling 50 points) may be selected from the list of level-4 marketing subjects taught by the Department of Management and Marketing listed below:
- 325-406 Advanced Marketing Management
- 325-494 Advanced Consumer Behaviour (New for 2010)
- 325-495 Advanced Marketing Communications (New for 2010)
- 325-496 Advanced Marketing Metrics (New for 2010)
Students may also select from the list of Management subjects offered by the department:
- 325-401 Advanced Organisational Behaviour
- 325-402 Advanced Human Resource Management
- 325-409 Advanced Strategic Management
- 325-465 Advanced Managing Workplace Conflict
- 325-497 Advanced Operations Management (New for 2010)
Students may also include one level-3 subject taught by the Faculty of Economics and Commerce or other Faculty as approved by the Head of Department.
If you wish to specialise, the honours coordinator can help you customise a program of study in your particular area of interest.
Research essay
All students are required to submit a paper of 10,000 - 12,000 words in length while enrolled for 325-408 Management Research Essay. The paper can have an empirical or theoretical focus.
You will work with a supervisor in the preparation of your research essay. The completed paper is examined by two supervisors from within the Department of Management and Marketing.
Scholarships
The Faculty offers a number of scholarships to honours students. Please see the Honours Scholarships page for more information.
More information
- Admission requirements
- How to apply
- Fees
- Contact the Department's honours coordinator:
Dr Adam Barsky
ph: 61 3 8344 3726
email: abarsky@unimelb.edu.au